April 13, 2024

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4 Steps to Set Up Google Analytics for Shopify

How To Set Up Google Analytics For Shopify

You can add Google Analytics to your Shopify for free. The tool allows you to create a data-driven strategy for your eCommerce store, thus increasing your chances of success. If you find setting up Google Analytics for Shopify daunting, follow the steps described in the article below to avoid making things complicated. Also, you’ll know who can best help you with cryptocurrency payments. 

Google Analytics for Shopify

Google Analytics is a free web analytics service. Google created this service to help marketers monitor traffic and conversions on websites. If you want to run a successful online store, you can’t do without this tool. 

After all, when running an eCommerce store on Shopify, the essential thing is to know how your customers are interacting with your business. So, by setting up Google Analytics for your Shopify store, you can track how your customers are using your store. 

You may wonder why Shopify Analytics can’t be enough. The thing is that this tool provides a general summary of your store’s general performance, but it doesn’t provide information that can help you make the best-informed business decisions.

How to Add Google Analytics to Your Shopify Store

Let’s go through the steps you need to take for setting up Google Analytics for your Shopify store:

  • Create a Google Account for Your Business

Avoid using your personal Gmail for your eCommerce store. Make sure to keep your personal and business accounts separate. 

  • Open an Analytics Account

There are two different types of Analytics platforms: Universal Analytics and Google Analytics 4. Currently, you can’t use Google Analytics 4 on Shopify. So, create a Universal Analytics account.

  • Enable Google Analytics

To enable Google Analytics, log in to your Shopify account. Then, click on Online Store > Preferences. Here, you can see whether your Google Analytics box is checked or not. If you find a number code starting with UA, you have an active Google Analytics account. Next, go to your Shopify admin and navigate to Themes > Actions > Edit Code.

  • Enable eCommerce Tracking Codes

It’s possible to implement Google’s eCommerce tracking using two options. You can choose either Basic eCommerce tracking data on transactions and revenue or Enhanced eCommerce tracking for additional information on how your visitors behave.

What about payment processing services for your online store? To choose proper merchant processing services, you need to work with a reputable payment specialist in your field. A respected payments company can help you get fast and hassle-free access to the most advanced and secure payment processing solutions, including cryptocurrency payments.

Setting Up Google Analytics for Shopify

You can’t truly scale your Shopify store if you’re not basing your decisions on data. That’s where Google Analytics steps in. You can add this service to your Shopify store without challenges. Also, make sure to work with an expert in payments to grow your business successfully. 

Author Bio: Content crafter Alex Wilmont has been active in the payments industry for over 15 years. He lives simply, gives generously and loves his 2 dogs. His mission is to enhance and innovate the fintech industry for years to come.