6 Instagram tips to promote your influencer account

So you want to be an influencer. But first, you have to build your following. With an emphasis on lifestyle and aesthetics, Instagram has become a hotspot for influencers across the globe. In fact, there are over 64 million influencer accounts on Instagram alone! With all that competition, it can be tough to stand out. Here are six tips to promote your Instagram account as an influencer.

Take your graphics up a notch

Instagram is all about the visuals. Whether it’s static images, videos, or even animations, the only way to make your influencer account stand out is to make your graphics look better than everything else on the platform. And with over 2 billion active users, that can be quite tough!

To ensure your graphics always look professional, start with some templates. There are thousands of free influencer poster templates available on websites like PosterMyWall. Simply find the one that best fits your personal brand, customize the information in the easy drag-and-drop editor, and you’re ready to upload.

Not only do templates help with the creative process, but they can also help you pump out tons of high-quality content quickly, so you can keep your influencer Instagram feed nice and full.

Create valuable content for your audience

People don’t just click the follow button for no reason. If you want to grow your follower count, focus on creating valuable content specifically designed for your audience.

First, determine your ideal audience. Who are you making content for? Consider demographic information like age, gender, interests, etc. to put together your ideal follower.

Once you know who your ideal follower is, create valuable content specifically for them. Your “ideal follower” might be imaginary, but there are plenty of people like them on Instagram. And if you make content specifically for them, there’s a better chance they’ll follow your account, helping you grow your audience and become a better influencer.  

Cross-promote your posts

Instagram might be the ideal place for influencers to build a brand, but it’s far from the only social platform out there. A great way to grow your following is to cross-promote your posts on other social media channels.

Create accounts on other social media platforms like YouTube, Facebook, X, and TikTok, and upload some of your Instagram content. People will start enjoying your content on those platforms and find their way over to your Instagram account to get content straight from the source. Just make sure you link your influencer Instagram account with your other platforms, so people can find you!

The more places your content appears on the internet, the more followers you’ll get!

Engage with your followers

As an influencer, you want your followers to feel like they know you — or would maybe even consider you a friend. Building a relationship helps boost engagement and increases your influencing power. But online relationships work similarly to real-life relationships: It can’t be a one-way street; you need to actively engage with your followers.

Respond to comments and direct messages (DMs) as often as you can to build that relationship. It’s also a good idea to follow people back, like, and comment on their posts. The more you engage, the closer your followers will feel to you, which is exactly what every influencer wants.

Use different hashtags

One of the biggest frustrations with Instagram is that only your followers see your posts organically. To expand your reach, try using various hashtags.

Hashtags are essentially searchable keywords attached to posts. For example, if you use #influencer on a post, users can search that hashtag to see all the posts using that tag, whether they follow an account or not. And if your content looks better than all the rest, there’s a good chance users will click your post, go to your account, and hopefully follow you.

Using a variety of hashtags is a good way to cover all your bases and expand your marketing reach. Most marketing professionals suggest using between three and five hashtags per post. Just make sure whatever hashtags you use are actually relevant to your post’s content! It still needs to make sense.

Tag brands

If you create content that’s based around a certain product, don’t forget to tag the brand in the post. Hopefully, the brand will like your post and maybe even reshare your content for all their followers to see. And even better, they might want to work with you directly to create branded content, which is every influencer’s dream!

Not every brand tag will lead to a lucrative content creation deal. But the more brands you tag, the more likely it’ll happen!

Grow your influencer account on Instagram

Instagram is a great place for influencers. The ability to post a variety of creative content and directly engage with your followers can help you build meaningful relationships to increase your influencing abilities.

To grow your influencer account on Instagram, focus on creating only high-quality content, provide value for your ideal audience, cross-promote on various platforms, engage with your followers, use different hashtags, and tag plenty of brands. Then just sit back and watch your follower count grow!