All Points East partners cryptocurrency exchange Luno for festival activations

All Factors East has announced cryptocurrency exchange Luno as its presenting associate. The partnership, which has been facilitated by AEG World Partnerships, will permit Luno to teach festival-goers about the ability and options of cryptocurrency.

Taking spot in Victoria Park from 19 to 28 August, this year’s festival gatherings are predicted to entice far more than 350,000 competition-goers.

Luno’s partnership with All Points East will include things like the generation of the “Luno lounge” on the pageant web site to reflect the themes of accessibility and possibility. The manufacturer will also have a variety of crypto-themed environments at the competition.

In addition, Luno will run promotions and competitions for festival tickets via social media, give its prospects fast-track entry and grant them other on-internet site benefits these as VIP upgrades.

Luno is turning out to be extra active in the UK’s audio and entertainment area as it aims to develop on the growing curiosity in digital and blockchain technological know-how among the the cultural sector and innovative industries. At All Details East, Luno will work with artists to make exclusive articles about the prospects of crypto.

Sam Kopelman, British isles region supervisor at Luno, stated: “We are delighted to be the presenting companion for All Factors East this 12 months. You only have to appear at the line-up to see that it really is a pageant with genuine cultural relevance that attracts a ahead-pondering crowd.

“As these kinds of, it is really the perfect spouse for us to create a extended-phrase marriage with music supporters, artists and the broader industry. Just about every working day the partnership between crypto and songs grows more robust, with blockchain innovations starting to revolutionise the market.”

Jim King, chief govt of European festivals at AEG Provides, reported: “All Details East has developed from power to power above the past 4 yrs. 2022 arguably has the strongest line-up to day and so it really is the ideal possibility for us to welcome Luno as the presenting lover for the competition.

“We will be doing work with Luno to incorporate worth to the two supporters and park users throughout the entire pageant, particularly all through our midweek ‘In the neighbourhood’ programme.”