June 17, 2024


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Fujitsu’s corporate brand identity system awarded iF DESIGN AWARD 2022, Business News

TOKYO, Apr 27, 2022 – (JCN Newswire) – Fujitsu currently declared that its Company Model Identity Technique has been awarded the iF Design AWARD 2022, a person of the world’s most prestigious style awards, in the willpower Communication, classification Company Branding.

Impression 1: “Company Brand Identity Procedure” images of elements and documents
Impression 2: Corporate Model Identity Method

Fujitsu’s Company Brand name Identification Method incorporates a set of files, structure templates and product libraries that determine and leverage the design and style things which stand for the corporate model, these kinds of as logomarks, shades, fonts, and images, to make a dependable graphic across advertising and marketing, the world wide web, presentation components, events, business cards, workplaces, and a lot more.
Fujitsu wholly revamped its brand name identity in Oct 2021 with the start of Fujitsu Uvance, Fujitsu’s new worldwide business enterprise brand name to generate a sustainable world, deploying new inventive brand property globally across all purchaser contact details and in just the Fujitsu business.

The iF judging panel regarded Fujitsu’s objective to produce a new brand name identity as part of Fujitsu’s company transformation initiatives primarily based on its objective “To make the globe more sustainable by building have faith in in modern society as a result of innovation,” and its brand refresh action. Fujitsu’s Company Brand name Id Process was also evaluated from the standpoint of fashion, psychological enchantment, and depth of layout aspects. The award was jointly awarded to Interbrand Company(1), which was responsible for the design and style of Fujitsu’s new Company Manufacturer Id program. The award ceremony will be held in Berlin, Germany on May well 16, 2022.

Attributes of Fujitsu’s new Corporate Brand Identification Procedure:
– Fujitsu’s iconic Infinity Supergraphic which symbolizes Fujitsu’s dedication to the renewing force of transformation and the virtuous cycle of sustainability in 15 diverse coloration gradients
– A coloration wheel of 8 main shades and 6 functional colors that represent Fujitsu’s varied 360 levels worldview
– Fujitsu’s special company font, “Fujitsu Infinity Pro,” that focuses on readability for hundreds of thousands of people today
– Criteria for generating pictures, illustrations, and video clips that stand for diversity and inclusion

Roles and duties:
Fujitsu: Corporate Model Identification Method Tactic and Setting up
Interbrand (London and Tokyo offices): World Design Principle Improvement and Pointers Improvement

About the iF Design and style AWARD

1 of the most prestigious style awards in the earth, awarded by the iF Global Forum Design and style GmbH (Hanover, Germany) due to the fact 1953. Centered on the 5 criteria “Thought,” “Sort,” “Functionality,” “Differentiation,” and “Impact,” a jury of world-class style professionals evaluated a report of 10,776 programs submitted this yr.

About Fujitsu

Fujitsu is the major Japanese facts and interaction technologies (ICT) corporation offering a complete array of technology products and solutions, answers and products and services. Roughly 126,000 Fujitsu folks support consumers in more than 100 nations. We use our knowledge and the power of ICT to condition the future of culture with our buyers. Fujitsu Minimal (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal yr ended March 31, 2021. For much more data, remember to see www.fujitsu.com.

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