For small to medium sized enterprises (SMEs), there’s no substitute for B2B eCommerce solutions. These online business solutions deliver customized eCommerce solutions designed to suit your company’s unique requirements. B2b ecommerce platform has evolved as the preferred shopping and selling platform for global companies that aim to reach a wider customer base by offering innovative products and services at low margins. Here’s how these unique shopping platforms work.
Understanding B2B eCommerce system
To understand how B2B eCommerce fits into your overall business strategy, it’s necessary to have a basic understanding of how eCommerce works. Basically, B2B shopping happens when a buyer visits a website via a search engine or an online merchant portal and clicks on a product or service that interests them. The search results, which include the product description and price, are then sent to the merchant through the onsite search tool. The onsite search tools usually include a “buy it now” button and a telephone number to call if the buyer wishes to make a purchase. The merchant then sends a shipment request to the wholesaler or dropship provider who then places the order on the buyer’s behalf and ships the purchased item to the final destination. The purchaser then handles all the details like billing, delivery and payment from the website.
Choosing the product
Since most buyers are already familiar with the basic elements of buying online, the only thing they have to do is select the product, pay for it and enjoy the shopping experience. Of course, this all depends on the shopping website where the buyers get their items from. The key to success is having a dynamic and interactive website that caters to the specific needs of these prospective customers. B2B eCommerce solutions provided by Shopify Plus allow eCommerce shops to incorporate several innovative solutions such as online catalogs, digital photo albums, instant pricing calculator and price feeds among others. A highly creative director can create innovative features that not only increase the value of the shop’s products but also make its customers come back for more.
B2B digital commerce
One of the most promising eCommerce solutions available today is B2B digital commerce, which incorporates marketing strategies on an existing eCommerce platform. In general, a buyer visits a website in search of a particular product and searches for a sellers’ market place where he can buy the item. A seller then displays all the details about the item on his eCommerce site including a brief description and price. The buyers, who visit the site of the seller after paying for the item, can then purchase the item either through digital transaction or by conventional payment methods such as credit card, PayPal, wire transfer and others.
Integrating B2B solutions
By integrating B2B solutions into an eCommerce website, sellers not only gain a competitive edge over their competitors but also help their buyers save time as well as money. This translates to more sales and more revenues for the sellers. Digital solutions provide an easy way for buyers to pay for goods as well as sellers to get payments for goods delivered to them. A feature called SSL (secure socket layer) guarantees secure interaction between the buyer and the seller via their online business portal.
Other advanced features such as recurring billing and inventory management are some of the best ways to increase profits. The Shopify B2B eCommerce platform offers a fully featured eCommerce website with innovative marketing strategies that enable it to compete with other online stores. The company also provides complete customer support service in case of any issues that buyers may encounter. To ensure that buyers enjoy a safe and secure shopping experience, many eCommerce shops offer onsite search options to help users find specific items.