This is an extract from The Drum’s Foreseeable future of Media briefing. You can subscribe to it listed here if you’d like it your inbox as soon as a 7 days.
John McCarthy right here with the 2nd Upcoming of Media briefing of 2021.
How does it sense to be in the long term? Does it truly feel the exact same? Nicely it just isn’t, transform is in the air. You may well not feel the tectonic plates shift beneath your toes or, even larger nevertheless, our planet’s endless celestial slalom, but rest confident they are taking place and we are dependent on their clean operation. And that prospects me into my 1st story. The media infrastructure is shifting, and most of us are just together for the ride it would seem.
Digging into the sandbox
Google is rewriting the world-wide-web by changing how Chrome buyers are specific with ads