YouGov hits brands and agencies with ‘world’s largest globally consistent’ dataset

YouGov has unveiled a worldwide set of viewers profiles aimed at helping advertisers, organizations and media planners to understand customers, throughout an initial 43 marketplaces, including the United kingdom, soaring to 48 in August.

Dubbed the YouGov Worldwide Profiles, the study group claims it is the “world’s largest globally reliable viewers dataset”, presenting “hundreds additional issues and thousands far more facts points than any similar dataset”.

The profiles will help end users to build detailed portraits of audiences by conduct, mindset, media usage and trends, across marketplaces that, in addition to the United kingdom, incorporate Eire, the US, France, Germany, Spain, the Netherlands, Italy, Australia, China, Egypt, Saudi Arabia, the UAE and South Africa.

YouGov broke down the intelligence on offer you into four groups:

• Attitudes and viewpoint: much more than 700 thoughts that enable consumers to build “extra complex segmentations of their audiences”
• Media use: 150-in addition issues that give advertisers and agencies insights into media, these types of as “frequency, recency, time expended on media platforms, like Tv, new music streaming, cinema, radio, podcasts”
• Social media engagement: intelligence masking main platforms, which includes Facebook, Instagram and Twitter
• Demographics and lifestyle: segments spanning many groups, this sort of as “standard demographic make-up, financial situation, profession, class-particular use and behaviour, pursuits and hobbies”

YouGov claimed the profiles were charge-helpful for consumers as they aspect “seat product pricing”, this means planners can scale info to their demands.

Stephen Shakespeare, YouGov’s founder and chief government, said World-wide Profiles would allow manufacturers and businesses to “explore and comprehend their international audiences throughout all the markets that subject”.

He ongoing: “It will be central to their world tactics, campaigns and partnerships. With extra than 1,000 constant questions and thousands of datapoints throughout 43 marketplaces, it has under no circumstances been less complicated for them to establish and examine accurate, specific portraits of their audiences across crucial marketplaces.

“Crucially, YouGov World Profiles has substantially better depth and breadth of knowledge offered than any other solution out there these days.”