Staying up to date on the top web design trends and standards is vital to the success of a website. The following are some of the key elements that the experts of a reputed web design agency in Reno do not miss to keep in mind:
- Personalized content as per your browsing history and geolocation
Possibly you’ve visited a website and then come back to it a few hours or days later to see that the content has transformed. When you pull it up on your phone for the 1st time or on another browser, you see the original content you saw the 1st time you visited the website.
It is no secret that the majority of advanced websites tracks the browsing history and is familiar with the locations. But avant-garde web agencies will advise their clients to exhibit dynamic content, content based on past user behavior, or what we know regarding a user. Not standard content made to cater to every person.
Custom content created for users coming back to your website for a 2nd or 3rd time can add to conversion.
Personalized content is most likely more important for ecommerce website owners. Showing recently viewed, saved, or linked items for online shoppers can result in amplified conversions. Drawing attention to abandoned cart contents for returning customers is even important to maintaining a higher conversion rate.
- Progressive lead nurturing forms integrated with the CRM tool
Online lead generation, as per the specialists for web design services in Reno, is one of the key elements of a marketing website. We would like to get to know a lot of regarding website visitors, but we can’t ask a lot of questions at any specific time. We put progressive or dynamic contact forms on the landing pages and display fields as per the journey of a lead.
In an ideal world, we do not want to display a lot of fields in a form, but we can always fiddle with the form fields as per the data that we already know regarding the leads. We might ask the name, company, and email address at the 1st conversion and then ask the contact number, title, company size, company revenue fields at the next conversation chance.
The information of the leads is stored in CRM. By integrating it with the website, the CRM can recognize the lead when they come back to the website and display form fields on the landing pages that we do not know regarding the contact.
- Chatbots become human-like
Chatbots are one more feature that has been all the rage for a few years and will go on to be pertinent in future. As artificial intelligence and machine learning keep on to get more refined, we expect to see chatbots turn out to be the norm for simple customer service requests and personal shopping.